How to Build a $100K+ Income on Substack (Without Showing Your Face)

Substack is exploding—here’s how to turn being multi-passionate into a 6-figure newsletter today

If there’s one thing I’ve learned over the past few weeks sharing my Substack journey…it’s that you guys are just as obsessed with this platform as I am.

My DMs have been flooded with questions like:
“How do I even start?”
“Can I monetize with a tiny audience?”
“Will you PLEASE make a Substack monetization course?!” 👀 (hint, hint…)

And while yes, I’ve had massive success in just 3 months (screenshot below for proof 🤑)…I’m still the new girl on the block when it comes to paid newsletters.

$100k+ in less than 3 months. From WRITING!!!

Which is why I knew I had to bring in a TRUE Substack pro to spill the tea.

✨ Enter: Levi Chambers. ✨

Award-winning journalist. Founder of the viral Instagram channels @LGBT, @LGBTQ, @PRIDE and Rainbow Media Co. (4M+ combined followers).

Oh, and (most importantly…😉) one of my besties.

But here’s the kicker:

Levi started his faceless Substack in 2024 and now makes $70–80K PER MONTH from it.

Yes, you read that right. Seventy to eighty thousand dollars A MONTH…without ever showing his face or turning his entire life into “the brand.” (Completely opposite from me, lol.)

He’s also multi-passionate and writes about everything from LGBTQ+ Culture and Community, to Art and Photography, to Business and Entrepreneurship, to Pets (!!!) to Breaking News.

Proof that ANY topic. ANY industry. ANY hyperfixation you’re obsessed with…can be turned into a profitable newsletter *if* done correctly.

Today, Levi is breaking down everything you need to know to build a $100K+ Substack newsletter starting TODAY, including:

• How to pick a profitable niche

• Setting up your Substack the right way from day one

• The essentials most people skip (don’t be that person)

• Why you don’t need to show your face to be profitable

• Why email > social media (yes, even in 2025)

• Biggest mistakes new writers make

• Free vs. Paid content strategy

• Monetization deep dives

• What to do if you’re multi-passionate and “can’t pick one lane”

PLUS an exclusive offer (for my audience only!!) into his Substack Bestseller Academy course (yes, he’s also a student of mine!) if you want expert hand-holding while you set up your own. 😍

P.S. Levi is the one who helped me set up my Substack—and a huge reason I was able to monetize so quickly from day one. I trust him completely, and I am SO excited for you to learn from him too.

Take it away, Levi! 🎤

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💰 The Truth About Making Money on Substack

Amie asked me to put together an in-depth dive into my process for building profitable Substacks. This summer I had the chance to help her launch hers, and when she reached out, I immediately said yes because I believe in what she’s building and the people she’s building it for.

I also believe in this: everyone deserves the chance to make money online. Not just to get by, but to create real freedom. To build something that gives you choices, independence, and the ability to design a life you love. That’s why I’m excited to share this with the Lazy Millionaire community. You’re getting the exact steps I’ve used to turn my newsletters into thriving businesses and I want you to see what’s possible for you, too.

Most people think making money on Substack is a pipe dream. A side hustle. Something that might cover your coffee bill.

But it’s not.

This year, one of my newsletters generated over $525,000 with $66,000 in monthly recurring revenue and 4,500+ paying subscribers.